Today London-based designer Bethany Williams presented her SS21 collection celebrating the ethos of the Magpie Project which she has been volunteering for and collaborating with since 2019.
Bethany’s latest collection – aptly titled All Our Children – not only finds its inspiration in the stories and lives of the people she met and worked with with us, but also the importance of family spirit in a child’s life. Through the process of designing the collection, Bethany included the families that are part of the Project via drawing workshops and playtime, and then teamed up with illustrator and artist Melissa Kitty Jarram on transforming children’s drawings into prints and patterns that became part of the final textiles. “This is a true co-production with the Magpie community and it’s really validating for these women who have previously been disbelieved and unheard, marginalised and ignored to be valued and listened to at the highest level,” explains Jane. As always, 20% of the proceeds from the collection will go back to the Magpie Project.
“They say it takes a village to raise a child, And I say, we are that village and they are all our children.”
Eno Mfon ‘All Our Children’
Part of this outing is also a partnership with the Somerset House – Bethany and Melissa designed a flag that will be erected on top of the House in honour of All Our Children. In addition to the words, the vibrant design of a mother and child on the canvas references the Asafo flags of the Fante people in Ghana that traditionally symbolise warrior-like strength which is in this case assigned to the mothers of Magpie.

Instead of a catwalk show, Bethany worked on the visuals with her friend and photographer Ruth Ossai. Shot in accordance with the Covid-19 government guidelines in front of Magpie’s Newham offices, the lookbook photographs and film capture five families wearing the garments. The video is soundtracked with a poem specially written for this occasion by playwright and writer Eno Mfon. Powerful, moving and encouraging all of us to own up to our collective responsibility for the next generation, her words verbalise the mission of the collection and Bethany’s work at-large. “They say it takes a village to raise a child, And I say, we are that village and they are all our children.”

This collection is dedicated to the loving memory of Lisa Hoang and Elie Che.
Collection Credits
Creative Direction – Bethany Williams Director, Photographer & Filmmaker – Ruth Ossai
Photography assistants: Luke Ossai, Ryan Connolly
Film and Editing – Lorraine Khamali
Poet – Eno Mfon Stylist – Tallulah Harlech Illustrator– Melissa Kitty Jarram Casting – Chloe Rosolek Music Direction – Benji B MUA – Rebecca Davenport Knitwear – Alice Morell Evans Footwear – Adidas and Helen Kirkum
Corsets – Rosie Evans Bags – Stevan Saville Text – Dino Bonačić Communication – The Lobby London Production – Faye Scott-Maberley
Models – Stephanie, Khalani, King, Mariam, Mohammed, Mesk, Melaz, Kemi, Leo, William, AJ, Akuac
Supported by the Adonyeva Foundation
Special Thanks – The Magpie Project, Somerset House Trust, The British Fashion Council, Caroline Rush, Wool and the Gang, ISKO VITAL™+, Orto Print Studio, Molly Evans, Joseph Henry, Eric Williams, Karen Kewley, Natalie Hodgson.